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July 03, 2007

"If ya wanna roll wit da tea partay, we need to know your age playa"


A malt tea beverage.

Oh my God. Watch the video.

Nothing will ever be the same again. This is either the most genius ad campaign in the history of the world, or a sign of the coming prepocalypse, or both.

July 3, 2007 | Permalink


I can't decide if the awful quality of some of the rhymes makes it more "realistic" or breaks the illusion.

Posted by: Nicholas Beaudrot | Jul 3, 2007 11:12:00 AM

It's been on Youtube or Google for months...

Posted by: random | Jul 3, 2007 11:17:37 AM

You don't think the joke of lame white guys doing bad rap is kind of played out by now? I'd say it was old at least a decade ago.

Posted by: Antid Oto | Jul 3, 2007 11:29:51 AM

Antid brings up a good point. This is really just the Budweiser "how are you doing?" ad all over again. With B-girls.

Posted by: Nicholas Beaudrot | Jul 3, 2007 11:39:39 AM

Not only is the joke old, but so is the concept of alcoholic tea.

This proves irony didn't die. It's just gotten very old and senile and fragile, and wanders around aimlessly, like Uncle Junior looking for the late Johnny Soprano in a bad neighborhood of Newark.

Posted by: SDM | Jul 3, 2007 11:59:41 AM


No more Smirnoff for me...

Posted by: J R | Jul 3, 2007 12:11:12 PM

I love how advertising's approach to irony has gotten so confused that line between "intentionally bad" and "unintentionally bad" has become nonexistent.

Posted by: Henry | Jul 3, 2007 12:39:27 PM

This campaign is at least a year old. It was a big viral hit at the time though, I'm not sure how you missed it.

I like that they got the guy whose girlfriend was stolen by Owen Wilson in "Wedding Crashers."

Posted by: Jerry | Jul 3, 2007 1:23:00 PM

Antid Oto:

Try two decades ago on SNL.

Posted by: Randy Paul | Jul 3, 2007 1:23:28 PM

It's pretty bad. And by bad I mean good. And by good I mean effective.

I went to a school where the fraternity folks would have totally eaten this up.

Beneath the ironic veneer, there's a definite current of conspicuous consumption, entitlement and debauchery here, which the kids will like, because the kids are kids, and daddy and mommy buy them things.

Notice also that the women here are being treated at least partly non-ironically, simply as sex objects.

If you pile enough weirdness and irony on you can always find a way to give people's emotions a little poke. I think this commercial does a decent job of that. And by "decent" I mean "puerile."

Posted by: mk | Jul 3, 2007 3:12:47 PM

I hope at editorial meetings for The Prospect where writers discuss upcoming articles, Harold Meyerson says "Submit, yo."

Posted by: sangfroid826 | Jul 3, 2007 5:06:02 PM

OMG OMG! Have you also seen "All Your Base"?

Posted by: Jacob | Jul 3, 2007 8:45:19 PM

I send you a Thank You note. In cursive.

Why? I just lost my appetite, and now will not cheat on my diet. And that pint of Ben & Jerry's Vermonty Python was looking SO good just a few minutes ago...

Posted by: Off Colfax | Jul 3, 2007 9:54:03 PM

Lighten up my niggaz. Old routines can't be funny? Bad gags can't be done well? Overplayed, outdated, intentionally or unintentionally, they nailed it. EK's right - nothing will ever be the same again (until tomorrow morning, or maybe lunch time).

Posted by: LMac | Jul 4, 2007 12:10:01 AM

henry said:

I love how advertising's approach to irony has gotten so confused that line between "intentionally bad" and "unintentionally bad" has become nonexistent.

or as a member of spinal tap once said:

"there's a fine line between being clever and being stupid."

Posted by: harry near indy | Jul 4, 2007 10:21:02 AM


Posted by: Wells. | Jul 4, 2007 6:04:14 PM

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