Reaching Bubba on the TV and Radio

by Nicholas Beaudrot of Electoral Math

One of the side effects of getting Don Imus off the radio is that it eliminates one of a handful media outlets whose audience skews towards right-of-center, conservative-but-reachable quasi-populist white men. Well, there are plenty of other outlets, but Imus was the rare bird who was also receptive to Democrats (and not just the most conservative Democrats, either). I say: think outside the box! If I was a campaign consultant, and I really wanted to reach that audience, I'd get my candidate on "Pardon the Interruption", "Cold Pizza", and as many in-booth appearances on ESPN as possible, especially during college football games. Sure, the audience doesn't self-select for politics, but the options for a white-male dominated audience are slim.