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February 06, 2006

Super Bowl Ads Winners and Stinkers

By Pepper of the Daily Pepper

No one knows if Super Bowl ads inspire people to buy the product. Most of the time, it isn't even clear what that product is (hello, godaddy.com!), but this year's set of commercials had a few winners, not to mention some real stinkers. iFilm is adding all the ads to its site as they are aired. Oh, and the game wasn't half bad, either.

THE WINNERS
1. Bud Light's streakin' sheep. This adorable sheared sheep rushes into the middle of a Clydesdale football matchup and shimmys to his heart's content. The sheep's butt rivals that of Jessica Simpson's, who didn't come off nearly as well in her commercial (see below). (Link to the streaking sheep and links to the top commercials are after the jump - all via iFilm. They are all Flash.)


2. "Bein' Green." The SUV producers use Kermit the Frog for the good as Kermie goes on several extreme outdoor adventures, only to return to his earth-friendly Ford Escape Hybrid. After all its layoffs and corporate bungling, Ford needs to look cuddly. Kermit plus Hybrid equals good PR.

3. Leonard Nimoy's Hand. You know what, you probably could get carpal tunnel from flashing the Star Trek sign at all those conventions. Ol' Nimoy is probably calling Shatner right now, saying, "Take that, you bastard! I got the Super Bowl! You hear that, the Super Bowl!"

4. Miss Piggy and Pizza Hut. This was the year of the Muppets. Three kids go to Pizza Hut, and Miss Piggy steps out as Jessica Simpson as Daisy Duke as Nancy Sinatra. (Whoa - that was too meta.) Miss Piggy is, clearly, sexier and more real than Jessica Simpson ever will be. Pig, you're fabulous!

5. Whopperettes. Busby Berkeley meets Brooke Burke meets Burger King. It isn't even that funny, but it includes hot chicks and burgers, and the choreography and costuming is genuinely inspired.

THE STINKERS
1. Diet Pepsi's website. The actual commercial with Diddy, Jay Mohr, and a hip Diet Pepsi can is fine, but the name of the website is www.brownandbubbly.com. "Brown and bubbly" sounds like something that would happen after you ate a bad burrito.

2. GoDaddy.com. Three words - Go Away Daddy!

3. The CareerBuilder monkeys. There should be a limit on how many animals can appear in Super Bowl ads. Bonus points for using Quiet Riot's "C'Mon Feel the Noise," though.

4. The Night of the Living Dead. Oops. I meant, the Rolling Stones!

5. Jessica Simpson and Pizza Hut. As she "delivers" a pizza to a preteen boy, she gets her hair extensions in it. Seriously - her hair extensions are all in that pizza! The pizza should sue!

February 6, 2006 | Permalink

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Comments

Jessica Simpson is cashing in while she can. That ad was an embarassment, but she's gotta rake in bucks from the likes of Pizza Hut before her star fades and she puts on a few pounds.

Posted by: Carl | Feb 6, 2006 12:41:14 PM

I thought the Whooperettes was the worst of them all. That freaking king is scary man. I won't go into Burger King at all for fear of running into it.

Posted by: Adrock | Feb 6, 2006 1:47:27 PM

Wow, we definitely have different tastes. I thought the sheep ad was about the opposite of funny. The Kermit one was boring, and the Nimoy one was very "meh". Personally, my favorites were the Sprint commercials.

Posted by: Ben | Feb 6, 2006 2:08:10 PM

I don't know what it was a commercial for, but one of those ads definitely succeeded in making me want to buy a monkey.

I think the most successful of all the ads was Uncle Charlie's Sausages. Unlike virtually all the others, it significantly increased my awareness of the brand.

Posted by: Cryptic Ned | Feb 6, 2006 2:58:09 PM

I liked the diverse group of animal spectators in the sheep ad.

Thanks for posting these, Pepper!

Posted by: Neil the Ethical Werewolf | Feb 6, 2006 3:25:05 PM

Well, I Don't Even Know Who Jessica Simpson Is™ because I Don't Like Football™ and Don't Even Own A Television™!

Posted by: MorallySuperior | Feb 6, 2006 3:42:11 PM

I miss the dotcoms. They had this feeling of anarchy to them, a sense of "can you believe we're actually getting to do this?"

Posted by: Thlayli | Feb 6, 2006 6:26:54 PM

Everyone at the superbowl party I went to had no clue what GoDaddy was, despite the fact that some of the beer guzzlin' boys liked the ad --

Posted by: green LA girl | Feb 6, 2006 8:42:55 PM

Perhaps it's the male in me, and the inexhaustible potential for slapstick comedy, but the "crime deterrent" ad was frickin' hilarious. Cell phone to the noggin? Comedy gold.

Nimoy? Meh. It was a warmed-over version of every other pain ad, with trekkies thrown in at the end.

BK guy? Creepy. Girls pancaking themselves to make a greasy burger? Creepy. Those BK folks are wierd, and not in the good way.

The piece de resistance....brown and bubbly. Was that pitched by the CEO's moronic nephew? Because I don't see how anyone thinks "brown and bubbly" spells refreshment. Tar pits at the best. At the worst...well, we all are thinking the same thing.

Posted by: verplanck colvin | Feb 6, 2006 10:23:56 PM

My favorite has to be "Stunt City".

Posted by: TheDeadlyShoe | Feb 7, 2006 5:45:28 AM

Wow, your list of winners almost exactly matches mine, if you substitute "losers" for "winners". Those Ameriquest ads (killing a fly with the heart paddles and the woman on the plane) were my favorites.

Posted by: Col Bat Guano | Feb 7, 2006 4:40:13 PM

i will never understand how a company as big as Pepsico can have such idiots running it's add department. It's bad enough that someone thought of the slogan "brown and bubbly". But no one had the sense to say ....thats sounds disgusting. How can they compound this mistake?
Blow as much money as they can on it by running it during the Super Bowl. I'm glad I don't own any Pepsico stock.

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Posted by: Zmajrcd | Jun 3, 2007 12:12:46 PM

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