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February 11, 2005
iLife
Mark Schmitt's got an excellent, thought-provoking post on the changing face of membership. Contra the Dean campaign and NARAL, he believes the era of dues-paying, weekly-meeting organization has passed, and we should start asking what's next.
He's right. I was as enthused as everyone else about the Dean for America MeetUps, but they survived only till the campaign's close, and only thrived while their buzz was enormous. The Democracy for America meetings that succeeded them were a pale shadow of their former selves. And I don't know anyone my age -- including me -- who's a due-paying member of any group, even those we distinctly agree with.
What's next? I fear it's this. Virtual community. Mark's observation that he simply doesn't have time to hit up a weekly or monthly meeting is well-taken, and much echoed. But he does have time to run a blog, and he's certainly enjoying the comments and community that have grown up around it. Zooming out, DailyKos has created a hell of a community for itself, as has MoveOn. These macro-organizations are like the NARALs and ACLUs of yesteryear, with the billions of smaller groups, quirkier clubs, and more eccentric meetings going on beneath the surface. When I was younger, I used to participate in a video game forum that discussed very little video games, but a whole lot of everything else. I know people involved in sports-based boards, camping-centric organizations, and online spots centered around everything else under the sun. There are thousands of smaller blogs on eccentric topic with hopping comment boards and burgeoning interpersonal relations. All these groups offer a stable community, and they all share a crucial characteristic -- you can participate in them from your desk, and do so all day.
As we leave the 9-5, physically-based job and begin to spend longer hours at work, we've less time to join the local bowling league or Democrats club. But we've much more time to spend goofing off in front of the computer screen. With the need for community still strong, these virtual groups that fit perfectly into your workday and are meeting whenever you lapse into boredom are the natural next step. I'm not sure if that's good or bad, but it seems the direction we're moving in.
February 11, 2005 in Web/Tech | Permalink
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Comments
Yep, and the minute we think that a virtually community is the answer for the Dem. party, we're done.
Fact is: the GOP has an effective face-to-face meeting group to propogate their messages, usually centering around evangelical churches.
We have Meetup, which in theory *could* work -- but people thought it was more than what it was. It also faced the problem that the Dean campaign meetups got so big at the end that it *wasn't* a "Meet"up at the end, it was simply a political rally where you were talked to. There was little interaction in the audience, there were inevitable preening and personality conflicts in various communities and there was generally a homogenous quality to them (Dem. activists who lived in white collar or suburban communities -- because they were more likely to get folks who sought political news online).
The INET is an answer concerning preaching to your base (which is important), but ultimately it is not the ultimate answer.
Posted by: Chris Rasmussen | Feb 11, 2005 2:35:08 PM
Hmmm. I'm a dues paying member of 5 or 6 organizations. Guess I'm a big old nerd. The problem with the lack of "Dues" is that organizations rely on those numbers in part to demonstrate political pull. There are other ways of doing that, but genuine grassroots control, through dues-paying memberships, is an awesome mechanism for organizations to have.
You are right that young people don't think of "paying" and "joining" as being synonymous, but young people are willing to throw down money when asked face-to-face, in my experience (trust me, I've fundraised a fair amount of money off of young people). It's just the face-to-face part that is tough.
Posted by: Matt Singer | Feb 11, 2005 3:48:40 PM
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